The W Hotel in Washington, D.C. launched a new room service menu, and its targeting an unexpected crowd: mukbang content creators.
Mukbang is a strangeyet glorioustrend, where people record themselves binge eating various foods. The food haul videos started in Korea in 2010 and have since become massively popular. So much so that mukbang videos featuring all types of foodsincluding giant stuffed Hot Cheetos, crawfish, spicy noodles, fried chicken, and lobstersall rack up hundreds of thousands of views. One video featuring two kids eating noodles has more than 100 million views.
Now it seems like the W is turning to the trend to market its D.C. location.
For $295, the hotel is offering a full-blown, mukbang-inspired room service menu that will include a food spread with multiple dishes, sauces served in Martini glasses, and various drinks. That deal will also come with a phone stand and microphone attachment so guests can record each and every lip smack.
The W tapped food expert Antoni Porowski to make a mukbang video with its new menu.
In the video, Porowski tries dishes, including the hotels burgers, surf and turf, ice cream, and carrot caramel cake. He also relishes in an assortment of sauces, including cherry bomb, barbeque, ranch, truffle, and ginger mayo.
I really thought Id be able to finish everything, he says, right before passing out in a food coma at the table.
Good thing there is also a bed in the room, which you would also have to book in order to get the room service.
So while the spread carries a $295 price tag, anyone interested should also include the price of a room-which can start at $200 a night and go right up into the $800 range for a suite.
H/T the Verge